Discover Wisconsin Episode Features Phelps, Land O’ Lakes & Conover


Discover Wisconsin names Conover, Land O’Lakes and Phelps 2017 Choice Destinations

Discover Wisconsin, the state’s leading media brand and tourism TV show, will be shining the spotlight on winter activities in Conover, Land O’Lakes and Phelps in an upcoming episode. “Blizzard Blast in Vilas County” airs Saturday, Dec. 1 at 10 a.m. on Fox Sports Wisconsin and on WAOW TV 9 at 6:30 p.m. The episode is also available for online streaming at

The Discover Wisconsin crew captured highlights of outdoor activities and events in Vilas County. The show kicks off with host Abbey Maillette setting out for a chilly snowmobiling adventure in Conover, and later attends the Frosty Club Radar Run event in Land O’Lakes.

In segment two, viewers will see scenic trail adventures filmed in Land O’Lakes, and the episode goes on to feature the Musher’s ball, where host Eric Paulsen takes a run at dog sledding at the Three Bear Sled Dog Races.

Later, host Mariah Haberman sets out on an ice fishing adventure on Lac Vieux Desert in Phelps. Haberman meets up with participants of the former Great Northern Ice Fishing Tournament to get some expert advice from guides and anglers.

The show comes to a close at the Northwoods Blizzard Blast at the Conover Community Park, where more adventure is in store for Maillette, Paulsen, and Haberman. Haberman tries her hand at snowshoe baseball, while Paulsen heads off to learn from a snowboarding expert and Maillette tosses a ball down the Ice Bowling lanes. The crew closes out the episode with some slipping and sliding at the Recliner Races in a bid to take home the coveted snowflake trophy.

“Winter really comes alive in Phelps, Conover and Land O’Lakes,” said Haberman. “From classic wintertime activities like snowmobiling and ice-fishing to more unique adventures, including ice bowling and snowshoe baseball, this corner of Wisconsin makes for the perfect winter getaway!”

“Blizzard Blast in Vilas County” will reach Discover Wisconsin’s broadcast network of 600,000 viewers across the upper Great Lakes region, including Wisconsin, Minnesota, Iowa, Northern Illinois, and Upper Michigan. The episode was produced by Olivia Gilbert in partnership with the Conover Chamber of Commerce, Land O’Lakes Chamber of Commerce and the Town of Phelps. To learn more, visit

About Discover Wisconsin
As the nation’s longest running tourism program, Discover Wisconsin can be seen statewide on Fox Sports North (FSN) Saturday mornings at 10 a.m. For more on this and other episodes or the broadcast schedule in other areas please visit Connect with Discover Wisconsin on Facebook, Instagram, Snapchat (discover.wi), Twitter and YouTube.


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